{"id":5122,"date":"2026-04-23T09:20:41","date_gmt":"2026-04-23T09:20:41","guid":{"rendered":"https:\/\/atrium.ru\/projects\/dubai-multimedia-art-museum\/"},"modified":"2026-05-11T14:53:03","modified_gmt":"2026-05-11T14:53:03","slug":"dubai-multimedia-art-museum","status":"publish","type":"projects","link":"https:\/\/atrium.ru\/en\/projects\/dubai-multimedia-art-museum\/","title":{"rendered":"Multimedia Art Museum in Dubai"},"content":{"rendered":"\n\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tGallery<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\n\t<\/div>\n\n\n\n\t
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Multimedia Art Museum in Dubai<\/h2>\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t
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location<\/dt>\n\n\t\t\t\t\t\t\t\t\t
UAE, Dubai<\/dd>\n\t\t\t\t\t\t\t\t<\/dl>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t
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design<\/dt>\n\n\t\t\t\t\t\t\t\t\t
2021<\/dd>\n\t\t\t\t\t\t\t\t<\/dl>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t
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total area<\/dt>\n\n\t\t\t\t\t\t\t\t\t
4 500 m\u00b2<\/dd>\n\t\t\t\t\t\t\t\t<\/dl>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t
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architects<\/dt>\n\n\t\t\t\t\t\t\t\t\t
Anton Nadtochiy, Ekaterina Kotlova, Rashid Gilfanov, Anna Alenicheva, Valeria Mukhtarova, Adel Khakimullin<\/dd>\n\t\t\t\t\t\t\t\t<\/dl>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t
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The development of contemporary art is inseparable from experimentation in the field of digital technologies. Classical museums are no longer suited to art objects that make active use of multimedia \u2014 such works require fundamentally different types of space. We encountered precisely this challenge while designing a Multimedia Art Museum in one of Dubai\u2019s largest shopping centres.<\/p>\n

The project\u2019s principal task was shaped by the orientation of contemporary art towards a mass audience. From this perspective, it was essential to answer the question: what kind of museum is capable of welcoming and engaging visitors of any level of preparation? The answer lies in creating a vivid, memorable image capable of generating a strong emotional response.<\/p>\t\t\t\t\t\t\t

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Facing one of the shopping centre\u2019s main promenades, where the entrance to the museum is located, visitors are greeted by an installation built on the fusion of architecture and multimedia art. It is formed by several surfaces united into a fluid and complex shape \u2014 a hydroid structure in which the external shell flows into the interior and back again, creating an intriguing visual and spatial paradox.<\/p>\n

The architectural solution is enhanced by multimedia technologies: various video installations are projected onto the membrane stretched over the abstract architectural composition. The form-generating process is entirely digital: without algorithmic design methods, it would have been extremely difficult to realise.<\/p>\n

The entrance installation attracts attention while also offering a preview of the museum\u2019s content: from the very first moments of interaction with the museum, the visitor is given a unique spatial experience that continues into the exhibition spaces.
\nAt the same time, the complex outlines make it possible to organise and articulate the various functional zones more effectively. The installation unites the entrance area, lounge zone, lobby, caf\u00e9 and playroom, and draws visitors deeper into the space.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t

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related projects<\/h2>\n\t\t\t\n\t\t<\/div>\n\t\t\n\t\t\t
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National Center “Russia”<\/h3>\n\n\t\t
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Izba Multifunctional Cultural Centre<\/h3>\n\n\t\t
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Ruarts Foundation for the Promotion of Contemporary Art<\/h3>\n\n\t\t
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Future Generations Park<\/h3>\n\n\t\t
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New City Centre of Veliko Tarnovo<\/h3>\n\n\t\t
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Veliko Tarnovo Expo Centre<\/h3>\n\n\t\t
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Expograd Yug Exhibition Centre in Krasnodar<\/h3>\n\n\t\t
\n\t\t\t\n\t\t\t\t2015<\/span>\n\t\t\t\t\t\t\n\t\t\t\t| built<\/span>\n\t\t\t\t\t<\/div>\n\n\t<\/div>\n\t<\/a>\n<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t
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Khoja Ahmed Yasawi Museum, Option 2<\/h3>\n\n\t\t
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\n\t\t\t\t\tSee All<\/a>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\n\t<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":5123,"menu_order":38,"template":"","meta":{"_acf_changed":true},"projectcategory":[41],"class_list":["post-5122","projects","type-projects","status-publish","has-post-thumbnail","hentry","projectcategory-culture"],"acf":[],"yoast_head":"\nMultimedia Art Museum in Dubai - atrium<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/atrium.ru\/en\/projects\/dubai-multimedia-art-museum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multimedia Art Museum in Dubai - atrium\" \/>\n<meta property=\"og:url\" content=\"https:\/\/atrium.ru\/en\/projects\/dubai-multimedia-art-museum\/\" \/>\n<meta property=\"og:site_name\" content=\"atrium\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-11T14:53:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/atrium2005.beget.tech\/wp-content\/uploads\/2026\/04\/dubai_v3_wirecolor_0004.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1692\" \/>\n\t<meta property=\"og:image:height\" content=\"1200\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/atrium.ru\\\/en\\\/projects\\\/dubai-multimedia-art-museum\\\/\",\"url\":\"https:\\\/\\\/atrium.ru\\\/en\\\/projects\\\/dubai-multimedia-art-museum\\\/\",\"name\":\"Multimedia Art Museum in Dubai - 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